ANTERIO Consumer Mindscape (ACM)
ACM is a multi-client study conducted among 500 respondents every month (6000 per year) to understand awareness and perception of diseases, generic products, and drug manufacturers among Japanese consumers.
Study Overview
- 500 freshly surveyed respondents per month
- Over 6000 respondents surveyed per year
- Representative by area based on Japanese census data
- Speedy and efficient web-based data collection
- Data available from July 2006
- Coverage of 50 disease (additional diseases can proposed for inclusion)
- Main measures include awareness, mode of awareness (TV, etc.), and image
ACM can be used to...
- Measure DTC campaign effectiveness (can be used as a benchmark)
- Understand which channels are most effective at influencing disease awareness and perception
- Understand the association between your promotional spend and disease or manufacture awareness
